Media Information
26
2022
-
08
Wen Chuang gift customization is how to use popular IP to create explosions?
Source:
2022-08-26 13:34
As far as domestic design companies engaged in the customization of cultural and creative gifts are concerned, there are still many problems such as insufficient creative design capabilities, insufficient cultural resource mining, imperfect cultural industry chain, insufficient commercial operation capabilities, and insufficient attention to event planning and marketing. Starting from the commercial nature, there are fewer cultural and creative companies that carry out systematic services such as research, design, planning, and operation. So, how to create a burst of money in the process of cultural and creative gift customization? One of the methods is to carry out cultural and creative customization through popular IP derivatives.
As far as domestic design companies engaged in the customization of cultural and creative gifts are concerned, there are still many problems such as insufficient creative design capabilities, insufficient cultural resource mining, imperfect cultural industry chain, insufficient commercial operation capabilities, and insufficient attention to event planning and marketing. Starting from the commercial nature, there are fewer cultural and creative companies that carry out systematic services such as research, design, planning, and operation. So, how to create a burst of money in the process of cultural and creative gift customization? One of the methods is to carry out cultural and creative customization through popular IP derivatives.
1.Market research, intellectual property diagnosis. It is very important to conduct systematic and scientific market research on the audience to understand the audience's cognition and potential needs, which is also the basic data for all subsequent business operations. After completing the market research and statistics, we began to display and expand the culture according to the characteristics of the audience and the individual characteristics of property rights, and comprehensively displayed in the customization of cultural and creative gifts.
2.IPEvolution is a hot market. Deductively show the commercial market of Wen Chuang IP, find out the strategic direction of IP evolution, and show the matching degree of different directions to the brand. Analyze the audience's preferences from the perspective of the market, and find out the hot spots that can leverage the market, such as funny, cute, small assets, Buddhism, sentimental, etc. At the same time, we must also realize that if our IP is not enough to leverage a strong market, we must learn to cooperate with scenic spots, venues, and institutions for event marketing. Or use other social, cultural and other hot spots to limit some souvenirs, in order to achieve the effect of drainage.
3.Event planning and ongoing activities. Although most of the IP souvenirs will have a certain fan flow, but after all, limited. Constantly create influence through event marketing planning, form trends and hot spots, and attract new fans. At the same time, it is necessary to establish a wide range of channels, form a variety of offline and online channels, and form brand awareness and influence. Such a variety of channels will also bring more brand value to the project. Event planning and event marketing must last a long time to form a superimposed effect.
Cultural and creative gift customization is one of the categories with high innovation and technology content, and it is also one of the important means of future commercial operation and brand operation. In the context of interconnection, cultural and creative industries are not limited to cross-border integration within the cultural industry, but are integrated with digital content industry, urban construction industry, modern agriculture and other related industries. Under the mode of "cultural science and technology", "cultural tourism" and "cultural finance", it is believed that the customization of cultural and creative gifts with cultural innovation will go further and further, and become one of the important choices for people to buy products in their daily life.
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